Located in Chullora NSW, the Primo Foods Head Office started as a Sydney butcher shop operated by Hungarian migrant Andrew Lederer in 1957. Drawing on the authentic, traditional recipes of his homeland, he quickly established himself as leading purveyor of continental delicacies like sausages, smoked hams and salamis. Word spread and demand soared, and soon Lederer was on his way to establishing Australia's largest producer of ham, bacon and smallgoods.