February 13th is World Radio Day, which celebrates the radio as a way of educating people, providing information, and promoting freedom of expression across cultures. World Radio Day also serves to improve international cooperation between broadcasters;and to encourage major networks and community radio alike to promote access to information, freedom of expression and gender equality over the airwaves.
Radio is the mass media reaching the widest audience in the world. It is also recognized as a powerful communication tool and a low cost medium. Radio is specifically suited to reach remote communities and vulnerable people: the illiterate, the disabled, women, youth and the poor, while offering a platform to intervene in the public debate, irrespective of people’s educational level. Furthermore, radio has a strong and specific role in emergency communication and disaster relief.
At Workspace, we are grateful for the medium of radio and how it’s helped to shape and promote our business and tell the story of our rich history as company.